Transform your audience engagement for the virtual world
The world of activating audiences is evolving as communities need to come together in both a physical and digital way.
We believe in the power of bold thinking to create those breakthrough experiences, whether live, hybrid or virtual, that connect in more meaningful, memorable and shareable ways.
Our methodology will help you to adapt and transform your engagement strategies; to create powerful human connections in a virtual world. We use a collaborative desgin thinking approach to help you:
D.I.V.E. by MCI will provide an agile, effective and scalable framework tailored to your brand's objectives; whether it is to enhance employee engagement, build brand loyalty or activate new audiences.
Xperience Journey
Redefine the future of your audience engangement with our tried-and-tested methodology in experience design
Visioning
Business Model
Design
Execution
Bussines Goals
Bussines Goals
Digital Experience
Event Organisation
Behavioural Analysis
Bussines Goals
Value Creation
F2F vs Digital vs Hybrid
Tech
Assessment & Deployment
Loop
Iteration
The MCI Methodology Framework
Xperience Map
Phygital Persona
Engagement Spectrum
Phygital Business Model
Digital-Hybrid Event
(Needs - Design - Formats - Tech)
Intersection of Physical - Digital - Hybrid
Audience Engagement Strategy
Audience Segments
Physical - Digital - Hybrid Experience Scalability