Transform your engagement strategies for the virtual world

Digital is about human connections

The world of activating audiences is evolving as communities need to come together in both a physical and digital way, offline and online. Technology will never stop progressing, so how do you future-proof your engagement and revenue models?

D.I.V.E. is a methodology to help associations gain a holistic understanding of their event audiences, ideate and design impactful live, hybrid and virtual experiences, review financial performances and implement new engagement strategies.

About D.I.V.E.

Our methodology will help you to adapt and transform your engagement strategies; to create meaningful stakeholder connections in a virtual world. We use a collaborative design thinking approach to help you:

  • Gain a holistic understanding of your audience
  • Ideate and design stakeholder-focused virtual, hybrid and and live experiences
  • Generate revenues: define business models for financial optimisation
  • Implement engagement solutions that delivers your association's mission
  • Develop a mid-term strategy and business model to optimise the new normal of virtual, hybrid and live experiences and events

Gain a holistic understanding of your audience

Ideate and design user-focused live, digital and hybrid experiences

Implement engagement solutions that meet your needs and your strategy

Financial optimisation expertise: defining business models that create value

D.I.V.E. will provide an agile, effective and scalable framework tailored to your association’s objectives; whether it is to enhance participants’ engagement, build your membership or activate new audiences.

Discover how our D.I.V.E. methodology will enable your association to:

DEFINE

Your association's objectives

Your target audiences’ needs & expectations, plus where they find value

Success factors

IDEATE

Explore experience touchpoints

[F2F – Digital - Hybrid]

Innovative approaches

Robust financial modelling

VISUALISE

‍Design the user experience journey

Tailored platform to meet your audiences’ needs

Personalised experiences

ENGAGE

Blended experiences

Heighten engagement, connection & reach

Understand your audiences on a deeper level through data

Discover more about D.I.V.E for Associations

Get in Touch

Shared In-Person Experiences

MOMENTS IN TIME

PHYSICAL

DIGITAL

HYBRID

Personalised Experiences

TIMELESS MOMENTS

Approach

At MCI, we understand the challenges and pitfalls that digital potentially represents to organisations – the need to do something quickly versus the long term sustainable and customised approach.

Our online and offline expertise, combined with 30 years of strategic insights and knowledge of how to activate diverse association audiences, allows us to guide you through a successful digital transformation; combining the right strategy with the right results to manage risk and establish long-term growth and financial return.

We work with you to create collaborative and interconnected hybrid experiences that are designed to complement your strategy, deliver a return on engagement and ensure the highest value outcomes following tailored consultation and extensive modelling.

Redefine the future of engagement

Key benefits

Now is the time to build future-oriented, transformative engagement solutions that…

Create positive
business outcomes
and revenues

Extend the life and value
of your content

Ensure the platform is
relevant to your association and
your audience

Capture valuable
audience insights and conversations

Broaden your association's reach
and increase engagement

Focus on the future
not just the now...

What our clients say

"MCI has provided exceptional service for the past five years. Each year, we work with them as an extension of our team to improve the experience. They bring new ideas each year for review to keep the program fresh and ensure that our delegates and sponsoring partners have a positive experience. We appreciate our partnership with MCI in creating a successful conference experience."
- Pensions & InvestmentsFinancial Sector
“This year, the MCI team who has been our event partner for many years now, has revealed its capacity to successfully adjust to the current and quickly evolving event landscape. They have been a real ally in organising the first virtual global event for WLPGA which has received outstanding feedback from the LPG community. We look forward to continuing this partnership over the coming years.”
- World LPG AssociationEnergy Sector
"We had only 3 weeks to turn a physical event of more than 1,000 people from all around the world into an online event. With such a short timeline, our collaboration with the team from Dorier [MCI’s creative & technical production branch] was crucial for helping us quickly assess not only what was technically possible, but also what were the best options to reach a perfect result - while helping Seedstars to preserve their brand image. Thanks to their wide range of expertise, we were able to work on many different content formats in parallel, such as 2 hours of TV Magazine Episodes and 30 podcasts, with a great coherence in terms of visual and sound identity, and following the same standards of quality - and all of this on time! The feedback from all of the participants and team was very enthusiastic!"
- SeedstarTechnology Sector
“MCI came to us with a global communication solution for our global Institute and delivered on what they promised. The role of the global part of The Chartered Governance Institute is to support its nine local Institutes, to help to raise their profile, and promote good governance. The eCommunity that is now live and was built by MCI on time and within budget in a very short timeframe. We could not have done this without their strategic digital expertise.”
- The Chartered Governance InstituteProfessional Services Sector
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Associations we've collaborated with

Packages

The D.I.V.E. methodology is highly adaptable and customisable to suit whichever stage of your event
engagement strategy. With expert-led consultation, our services will be tailored to your association’s
specific requirements to ensure future-proofed engagement, optimised revenue generation and sustainable growth.

Strategise your event

Create association and stakeholder value

2 ½ day co-creation workshops or choose your format

Maximise profit and success

2 ½ day co-creation workshops or choose your format

Outcome:

Unlock event growth and deliver new value based on targeted predicted outcomes

Develop your event

Design and tech enable a standout program

2 ½ day co-creation workshops or choose your format

Surface differentiating ideas and distinguished experts

½ day ideation session

Outcome:

Unleash meaningful program innovations using design, neuroscience, and AI inputs

Execute for virtual

Speaker toolkit

On-demand access

Speaker training

Choose your delivery format

Expert panel discussion training

Choose your delivery format

Pre-event audience engagement analysis

Representative group testing

Outcome:

Seamless deployment and alignment of all stakeholders to event success

Contact

Transform your audience engagement for the virtual world

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MCI Group, an independently owned company with headquarters in Geneva, Switzerland and a global presence. We have 60 offices in 31 countries working with clients across Europe, the Americas, Asia-Pacific, India, the Middle East and Africa. The MCI Group has over 30 years experience working across categories including healthcare, technology, luxury goods, automotive, fintech and professional services.

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